Our story dates back to 2018, when Clemence, a young and enthusiastic entrepreneur, found herself alone in the heart of Parisāthe dream city of love. The city of fashion, glamour, beauty and elegance. Every morning, she got up at least two hours before the beginning of work to beautify herself according to the high Parisian standards. In addition to the latest fashions, nails always had to be perfect, too, which extended her morning routine by at least half an hour. But since the morning hours on the Parisian streets are overwhelmed by the smell of coffee and fresh croissants, she made several extra stops every morning because she found it so hard to resist that in the city of lights. Every day, she was late for her first meeting by at least half an hour, making her entrance with breadcrumbs on her scarf, a coffee stain on her white shirt and smeared nail polish. āOh, my nails are smeared againā and āmy nail polish didn't fully dry againā were two of her most common sentences when entering the conference room. Over and over again, she managed to melt the meeting attendeesā hearts with delicious Parisian croissants and her charisma! But her daily delays actually gave rise to an idea of a global dimensionā¦
It was an ordinary Friday evening when the young entrepreneur was in her Paris apartment, answering the last e-mails that had accumulated over that week. The window of her apartment was lit by the lights of the fairytale Eiffel Tower, of which she had a splendid view. Suddenly, her eyes strayed to her nailsāher polish was smeared. In the fast pace of life, her nails had once again smudged before her mandatory drink with her best friend. āWhy the hell isn't there a way to simplify the daily routine of nail care and applying nail polish?ā she asked herself.
From then on, her thoughts wandered daily to various ideas about nails that popped into her head. And just before she entered her next meeting with the board, which, of course, she was late for, an idea came to her mind: āWhat if there were quality and durable nail stickers that could be applied quickly, within seconds and without corrections, that would offer maximum durability and would come in a variety of shades and shapes?ā In that moment, everything changed. She began to actively research and study the different options. Clemence contacted experts in the field of beauty, creating the first nail polish wraps. After several months of testing and improvements, a new brand called Lāallure was born, which translates to āpaceā in English. Thereās probably no need for additional explanations as to the origins of the name. š Lāallureās nail polish wraps are made of 100% nail polish, and the application is so simple that a lady only needs to devote five minutes of her precious time to applying them. Try them out, because every lady has the right to experience true Parisian beauty.
Clemence turned her dream into a reality! She is proud to boast that she has made life easier for countless ladies who can no longer imagine their everyday life without the Lāallure brand. Today, her nail polish wraps have sparked many other ideas for beauty products that allow quick beautification, even in this fast-paced world.
The road to beauty, āLāallure de Parisienneā.